oa Journal of Marketing - This is the year of web 2.0

Volume 2008, Issue 02
  • ISSN : 1811-9565



During 2007, South Africa started experiencing the Web as the rest of the world does. It was the year when bandwidth became broadly available and its cost dropped to (relatively) affordable levels. 2008 is the year when large numbers of South Africans will start using the Internet in life-altering ways. Consider that there are 780 000 broadband users in South Africa, and 550 000 South Africans are members of Facebook.

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