oa Journal of Marketing - Power to radio broadcasters

Volume 2008, Issue 02
  • ISSN : 1811-9565



South Africa's print and television media sectors have been hit hard by Eskom's power outages and load-shedding activities, but ironically enough radio has not. With generators and UPS (Uninterrupted Power Supply) systems in place long before power failures became a common occurrence, radio broadcasters have been relatively prepared for the disarray of blackouts. The question, however, remains: how have power outages affected radio broadcasters and ultimately their advertisers?

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