1. Home
2. A-Z Publications
3. Journal of Marketing
4. Volume 2008, Issue 02
5. Article

oa Journal of Marketing - Setting a strategy for 2008

• ISSN : 1811-9565

Abstract

When markets decline, most brand owners tend to react fast - often without thinking about the impact of their actions.

© Publisher

Full text loading...

Article metrics loading...

/content/mfsa1/2008/02/EJC74806

2008-02-01

2019-05-21

• This Journal

  /content/mfsa1/2008/02/EJC74806

  dcterms_title,pub_serialTitle

  pub_serialIdent:journal/

  10

  5

• Other SA ePublications journals

  /content/mfsa1/2008/02/EJC74806

  dcterms_title

  -pub_serialIdent:journal/

  10

  5

• © Publisher: Future Publishing
• Persistent Link : https://hdl.handle.net/10520/EJC74806
• Language : English