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5. Article

oa Journal of Marketing - Setting a strategy for 2008

• ISSN : 1811-9565

Abstract

When markets decline, most brand owners tend to react fast - often without thinking about the impact of their actions.

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2008-02-01

2018-10-22

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• © Publisher: Future Publishing
• Persistent Link : https://hdl.handle.net/10520/EJC74806
• Language : English