oa Journal of Marketing - Capitalizing on consumers

Volume 2008, Issue 02
  • ISSN : 1811-9565



The Exhibition Association of South Africa (EXSA) commissioned Grant Thornton Tourism Hospitality and Leisure Consulting to conduct a study in order to assess the size and impact of the exhibition industry on the South African economy, as well as on the tourism industry. Surveys within the exhibition industry were undertaken from May to September 2006 and it was identified that the total number of major exhibitions was 120 across three types: namely consumer, trade, and consumer and trade.

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