oa Journal of Marketing - Colour-coded customer road show - do it now

Volume 2008, Issue 02
  • ISSN : 1811-9565



Power failures (I refuse to bow to Eskom spin and call it load-shedding); a gloomy inflation outlook; the sub-prime crisis and political uncertainty both locally and globally - it's enough I tell you to make any marketing director fire their ad agency and call for a pitch just for the distraction it will provide.

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