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oa Journal of Marketing - Trolley knowledge : research

Volume 2008, Issue 04
  • ISSN : 1811-9565

 

Abstract

You might be telling your consumer everything they want to know. You might even be talking to them in exactly their language. But are you doing the same for shoppers?

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/content/mfsa1/2008/04/EJC74349
2008-04-01
2016-12-11

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