oa Journal of Marketing - Search engine marketing - marketing on the fly : search engine

Volume 2008, Issue 04
  • ISSN : 1811-9565



As millions of travellers bustle in and out of airport terminals they unknowingly become the captive audience of myriad advertising campaigns. Marketers are using airport media to maximize their market exposure, and so travellers are targeted from the moment they step off the plane until they drive out of the airport terminus.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error