1887

oa Journal of Marketing - Outdoor - the hottest medium right now : out-of-home

Volume 2008, Issue 04
  • ISSN : 1811-9565

 

Abstract

During the last decade the advertising industry has undergone radical changes brought about by new technology coupled with behavioural transformations of all consumer sectors.

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/content/mfsa1/2008/04/EJC74353
2008-04-01
2016-12-09

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