oa Journal of Marketing - The times - we're no threat to the others

Volume 2008, Issue 04
  • ISSN : 1811-9565



Observant motorists and pedestrians will have noticed that there's a new masthead screaming headlines from Johannesburg's street poles. It belongs to The Times, a preciously subscribers-only newspaper which in January this year elected to increase its readership base by introducing street sales.

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