oa Journal of Marketing - Creativity still gets the Gold : opinion

Volume 2008, Issue 04
  • ISSN : 1811-9565



Creativity has come a long way in the world of advertising and communication. From the early days of television commercials taking all the accolades, and creativity often praised for its own sake, to a modern age where brand innovation is inextricably linked to effective use and execution of a creative strategy.

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