oa Journal of Marketing - Owning the sponsorship code : ASA rulings

Volume 2008, Issue 04
  • ISSN : 1811-9565



When you hear a reference to the Advertising Standards Authority, the first connotation is, naturally, with advertising regulation and the rules about advertising. Worryingly, few people make the connection between the ASA and sponsorship rules - an area that becomes more important as 20 0 approaches.

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