oa Journal of Marketing - It's countdown to 2010 for marketers : sponsorship

Volume 2008, Issue 06
  • ISSN : 1811-9565



It's a bit like Y2K - there is a definite deadline. Not for IT people this time round, but for company owners and marketers who have products and services that relate to the 2010 World Cup, which is less than 790 days away. This may sound like a long time, but you only have to ask the sponsors of the 2006 World Cup, held in Germany, how much time it takes to prepare for an event of this magnitude.

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