oa Journal of Marketing - More bang for your billboard : out-of-home

Volume 2008, Issue 06
  • ISSN : 1811-9565



From the enormous highway billboards to the branded airport trolleys that greet commuters on their arrival at the baggage collection area in South Africa's airports, out-of-home media is all-pervasive. What is the value of the medium, and which are the advertising sites worth paying for?

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