oa Journal of Marketing - A question of conscience! : print

Volume 2008, Issue 06
  • ISSN : 1811-9565



It's no secret that the print industry, and consumer newspapers and magazines in particular, have experienced tough times over the past 2 months or so. The funny thing about tough times, no matter what the industry or profession, is that it tends to test one's principles. The print industry is no exception.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error