oa Journal of Marketing - Marketing : the retail experience and value creation : branding

Volume 2008, Issue 06
  • ISSN : 1811-9565



Within the 34 cities in which you can find the Interbrand Group, we have long followed the mantra that 'brands have the power to change the world™'. You will even notice that it has been trademarked as the property of Interbrand.

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