oa Journal of Marketing - Natural-born marketers : opinion

Volume 2008, Issue 06
  • ISSN : 1811-9565



According to the latest research from global management consulting company, Accenture, fewer than one out of three chief marketing officers in South Africa believe they have the ability to execute their marketing strategy. And only two-thirds believe they are capable of actually developing marketing strategies. Time perhaps, for them to take lessons from South Africa's natural-born marketers.

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