oa Journal of Marketing - Lighting the way : Africa marketing file

Volume 2008, Issue 06
  • ISSN : 1811-9565



In many of Africa's towns and villages, smoky parattin lamps are all that keeps the darkness at bay after sunset. However, parattin is a dangerous and increasingly expensive source of light for Africans who do not have access to electricity - about three-quarters of those living on the continent, according to the World Bank.

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