oa Journal of Marketing - Maximizing advertising budgets in a tightening economy : opinion

Volume 2008, Issue 06
  • ISSN : 1811-9565



It is clear that we are in for tougher times this year as petrol and food prices continue to escalate and further interest rate hikes loom over us. As the global economy is also affected by these factors, the big multinational brands will not go unaffected.

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