oa Journal of Marketing - How to lure busy shoppers to your stand : promotions

Volume 2008, Issue 06
  • ISSN : 1811-9565



It's Saturday morning at the mall. All around, families are shopping. Whether they're meandering about window-shopping or purposefully striding towards their shop of choice, one thing is clear : the opportunities are rife for savvy marketers to promote their brands to defined target markets with maximum effect.

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