oa Journal of Marketing - Three royal warrants - not just any old brand : product

Volume 2008, Issue 06
  • ISSN : 1811-9565



The Land Rover brand celebrates its 60th anniversary this year, and far from being an ageing dowager, it is kicking its heels like a spring lamb at the prospect of ever-increasing quality and service ratings, and a new owner that is committed to pumping money into new models, high-tech infrastructure, and bolstering its iconic British heritage.

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