oa Journal of Marketing - The spirit of adventure : product

Volume 2008, Issue 06
  • ISSN : 1811-9565



Did you know that as many as nine million SUVs are manufactured annually around the world? That's considerably more than were on the scene when Land Rover first made its call to adventurous spirits 60 years ago. And yet, the popularity of the brand continues to grow in the face of increasing competition.

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