oa Journal of Marketing - Product placement : worthwhile or a waste of money? : JOM breakfast debate

Volume 2008, Issue 06
  • ISSN : 1811-9565



As the global marketing landscape becomes increasingly cluttered, more brands are turning to television shows for expensive product placement deals. And while product placement is certainly not a new concept, companies are now looking for different mediums through which they can showcase their brand and cut through the clutter. On the other side of the coin, the ability to skip commercials using PVR / DVR technology also means that television programmers are in need of an additional revenue stream to supplement their advertising income.

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