oa Journal of Marketing - Campaign overview : Jacaranda 94.2 'Soek die Koek'

Volume 2008, Issue 08
  • ISSN : 1811-9565



In keeping with the station's distinct identity as South Africa's leading independent radio station, Jacaranda 94.2, in association with Domaine Bonaventure has once again 'upped the ante' with a groundbreaking promotion dubbed 'Soek die Koek'. The promotion, which saw the ubiquitous Vernon Koekemoer taking centre stage, is yet another feather in the cap of the station's impressive array of innovative multimedia initiatives.

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