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oa Journal of Marketing - Taking CRM mobile : advertorial

Volume 2008, Issue 08
  • ISSN : 1811-9565

 

Abstract

Customer relationship management (CRM) software is being ported to mobile platforms to ensure that employees can send and receive up-to-date information while on the road, says Vivek Thomas, MD of Maximizer in Europe, Middle East and Africa.

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/content/mfsa1/2008/08/EJC74539
2008-08-01
2016-12-10

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