oa Journal of Marketing - Digital can transform your marketing - : digital

Volume 2008, Issue 08
  • ISSN : 1811-9565



In Part 1 of this series, we looked at how perceptions are being created online, almost more than they are through traditional marketing channels. As a consequence, digital marketing needs to be made part of the overall marketing mix, and even spearhead it. Here are a few ways in which to do it.

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