1887

oa Journal of Marketing - Steers - a real South African hero : brand

Volume 2008, Issue 08
  • ISSN : 1811-9565

 

Abstract

Steers is undoubtedly one of South Africa's most successful quick service restaurant chains. In mid-2008, the franchise, which is more than 40 years old, celebrated the opening of its 500th restaurant.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/mfsa1/2008/08/EJC74550
2008-08-01
2016-12-10

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error