oa Journal of Marketing - To get the most out of uncertain times, managers must make hard choices : strategy

Volume 2008, Issue 08
  • ISSN : 1811-9565



Don't let uncertainty distract you from opportunity. Oil prices, food shortages, stagflation, energy black-outs, low-price imports and even talk about recession - there are plenty of "What If's" to divert managers' attention.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error