oa Journal of Marketing - Treat your client like a businessman : marketing profile

Volume 2008, Issue 08
  • ISSN : 1811-9565



In the 60s, South African advertising agencies began to revolutionize the way in which clients could interact with their chosen audience. During this transition period, administrative and structural simplicity proved to be the key to success : agencies were able to give their clients all that was needed, by having full and in-house service repertoires.

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