oa Journal of Marketing - Y'ello Pieter Verkade : marketing profile

Volume 2008, Issue 08
  • ISSN : 1811-9565



He has a CV that reads like a list of Europe's capitals, and his overview of the telecommunications industry gives new meaning to the term 'well-rounded' - which makes Pieter Verkade, recently appointed chief marketing officer at MTN, a formidable presence.

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