oa Journal of Marketing - Drive it, wear it : product

Volume 2008, Issue 08
  • ISSN : 1811-9565



Dior and Ducati. Hermès and Harley-Davidson. Luxury motor brands are no longer just about engines - they've applied the good looks and style that make their vehicles so very desirable to clothing and accessory ranges, too. And consumers are just as eager to wear the brands as they are to drive them.

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