oa Journal of Marketing - Advertising wives : ASA rulings

Volume 2008, Issue 08
  • ISSN : 1811-9565



I like to think of myself as a passive post-feminist. You won't catch me burning my bra, or marching in the streets, but I prefer to be called 'Ms', and I lose my temper with bank officials who ask for my husband's income to determine my credit rating.

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