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oa Journal of Marketing - Re-branding Birchwood : advertorial

Volume 2008, Issue 10
  • ISSN : 1811-9565

 

Abstract

Is a successful product always a well-branded one? No, but good branding always adds value, says Richard Lendrum of Future Publishing as he and his team take on the task of building the brand of South Africa's most profitable, if not well known, hotel and conference destinations - the Birchwood Hotel and OR Tambo International Conference Centre.

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/content/mfsa1/2008/10/EJC75297
2008-10-01
2016-12-11

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