oa Journal of Marketing - Welcome to the web of places - : digital

Volume 2008, Issue 10
  • ISSN : 1811-9565



If the shift from a "web of information" to a "web of relationships" isn't enough, the next major change in the Web has already arrived. A "web of places" it's been called, and it refers to the emergence of physical location as an important new dimension online.

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