oa Journal of Marketing - Mixed fortunes for media industry : AMPS

Volume 2008, Issue 10
  • ISSN : 1811-9565



AMPS 2008A shows there's growth for many, but declines for others.

Overall, only print and online have attracted more media consumers. The electronic media have remained stable, while the out of home sector, unusually, has seen a number of its media types in decline.

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