oa Journal of Marketing - When a joke isn't funny : ASA rulings

Volume 2008, Issue 10
  • ISSN : 1811-9565



Humour is a perilous area for the regulated marketer. Sometimes, it seems, the Advertising Standards Authority has a great sense of humour. Indeed, the Code of Advertising Practice allows that "obvious untruths, harmless parody or exaggerations, intended to catch the eye or to amuse, are permissible provided that they are clearly seen as humorous ..." Sometimes the ASA see the joke, but sometimes they don't - so how is a creative to know? The test, as it turns out, is not that complicated.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error