1887

oa Journal of Marketing - Retailers dream of bright Christmas : the lead

Volume 2008, Issue 10
  • ISSN : 1811-9565

 

Abstract

With rampant economic and political turmoil savaging consumers' confidence and ability to spend, can we expect retailers to start advancing their traditional January sales to December or even November? Not quite, say the experts.

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/content/mfsa1/2008/10/EJC75321
2008-10-01
2016-12-10

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