oa Journal of Marketing - Worry with a capital W - : editorial

Volume 2008, Issue 10
  • ISSN : 1811-9565



Happy carefree holidays with cash registers ringing? Whoa chaps, not so fast. While our erstwhile finance minister talked up sentiment in Washington a few weeks ago saying it is far too soon to panic, we should be worried, if our lead story is anything to go by.

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