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oa Journal of Marketing - Five ways to get lucky in 2009 : strong voices

Volume 2009, Issue 01
  • ISSN : 1811-9565

 

Abstract

Great marketing that strikes a note with consumers often looks like luck. Barack Obama seemed to be very lucky that millions of Americans donated small amounts of money to help him fund his election campaign and crown him a modern day Che Guevara reincarnation.

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/content/mfsa1/2009/01/EJC74943
2009-01-01
2016-12-10

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