oa Journal of Marketing - What's in the message? : strong voices

Volume 2009, Issue 01
  • ISSN : 1811-9565



The journal hosted a forum recently, asking whether marketing is evil. Evil is a strong word. There were many grey beards defending how clever these payoff lines were or the customer segmentation strategies allowed people choice - which is the ultimate goal of society. But is it?

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error