oa Journal of Marketing - The death of advertising - an obituary : advertising

Volume 2009, Issue 01
  • ISSN : 1811-9565



It is time now - someone has to announce, officially, that the advertising industry is dead. Business is now only interested in creating brand communications strategies, it is not really interested in buying ads. People still make ads and ads are still an important part of developing communications campaigns, just like film and photography are an important part of making most advertising. But you cannot describe advertising as the film industry. Describing brand communications as advertising is equally myopic and inadequate.

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