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oa Journal of Marketing - Print media : it's a survival game : magazines

Volume 2009, Issue 01
  • ISSN : 1811-9565

 

Abstract

Veteran media commentator Chris Moerdyk believes the credit crunch has advanced the day of reckoning for many print media, especially magazines, in South Africa. For some survival will mean being able to tread the path towards more paid editorial content.

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/content/mfsa1/2009/01/EJC74956
2009-01-01
2016-12-10

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