1887

oa Journal of Marketing - None spared the bloodletting : media overview

Volume 2009, Issue 01
  • ISSN : 1811-9565

 

Abstract

What is a marketer to do when budgets are cut? This overview of the outlook among media owners paints the background for our articles on how marketers can get the best value out of newspapers, magazines, radio and outdoor in the current straightened circumstances.

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/content/mfsa1/2009/01/EJC74971
2009-01-01
2016-12-11

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