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oa Journal of Marketing - Upping the game for 2009 : advertising

Volume 2009, Issue 01
  • ISSN : 1811-9565

 

Abstract

As consumers become more powerful in the face of a world economic crisis, South African advertising agencies will have to up their game in 2009 if they want to remain viable.

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/content/mfsa1/2009/01/EJC74973
2009-01-01
2016-12-11

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