oa Journal of Marketing - Mobile CRM : get your life back

Volume 2009, Issue 02
  • ISSN : 1811-9565



Driven initially by voice and then email on the fly, users have more recently been released from the constraints of desk-bound jobs and are taking advantage of an array of integrated applications such as mobile customer relationship management (CRM). Astute organisations "see the light" and have begun evaluating the benefit mobility brings into various customer interaction points within their organisations.

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