oa Journal of Marketing - Twitter not for the birds

Volume 2009, Issue 02
  • ISSN : 1811-9565



Twitter offers users the opportunity to register a free account, and then asks a simple question: ''What are you doing?'' to which the user responds in 140 characters, about the length of a standard SMS. So, driving to work in the morning, my ''tweet'' might sound something like, ''N3 North is hectic, listening to 702 and catching up on podcasts''.

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