oa Journal of Marketing - Pipping the Sundays

Volume 2009, Issue 02
  • ISSN : 1811-9565



Marketers, like many journalists, have always regarded Saturday papers as the least read, generally thinnest editions of the week. Yet it is these editions that carry supplements for car sales and house hunting. Now a new breeze is blowing on Saturdays. A wind vane registering the change is Business Day's Weekender.

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