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oa Journal of Marketing - Head to head with group CEO Y&R : Fraser Lamb

Volume 2009, Issue 02
  • ISSN : 1811-9565

 

Abstract

We believe our clients are cautious rather than scared. They're concerned about the ever-increasing fragile nature of their respective markets, and while a decline is inevitable, they're asking us how they can stem it.

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/content/mfsa1/2009/02/EJC74840
2009-02-01
2016-12-10

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