oa Journal of Marketing - The great propagandist! Marketing lessons from Napoleon Bonaparte : 5 strong voices

Volume 2009, Issue 02
  • ISSN : 1811-9565



Master your business; deliver above expectation; control the flow of information about you or your company; never forget that everything you do is in public. Four simple tenets that apply to marketers as much today as they did in the Napoleonic era.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error