1887

oa Journal of Marketing - The great propagandist! Marketing lessons from Napoleon Bonaparte : 5 strong voices

Volume 2009, Issue 02
  • ISSN : 1811-9565

 

Abstract

Master your business; deliver above expectation; control the flow of information about you or your company; never forget that everything you do is in public. Four simple tenets that apply to marketers as much today as they did in the Napoleonic era.

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/content/mfsa1/2009/02/EJC74846
2009-02-01
2016-12-09

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