oa Journal of Marketing - The web's identity crisis

Volume 2009, Issue 04
  • ISSN : 1811-9565



If you thought you had a handle on the so-called social Web - Web 2.0 - I have bad news for you. If you were feeling smart because you've discovered that your markets are conversations, and that conversations happening online are your markets, and you think you have figured out how to engage the conversation, I'm going to put a spanner in your works.

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