1887

oa Journal of Marketing - Spreading kulula's brand wings

Volume 2009, Issue 04
  • ISSN : 1811-9565

 

Abstract

Establishing who the competition is determines how you bring your brand to the consumer, says Kulula's new marketing boss Heidi Brauer, whose holding company, Comair, has the BA and kulula airline brands in South Africa.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/mfsa1/2009/04/EJC74385
2009-04-01
2016-12-11

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error